Logo, Shirts, Documenting

Design

What I did

• Production
• Logo
• Shirt Design
• Photography

Project: Heijo Palace Brand Identity and Documentary Coverage.

Role: Lead Designer and Documentary Photographer

Target Audience: The project was aimed at a culturally curious audience, enthusiasts of historical documentaries, and patrons of the arts who value the fusion of traditional motifs with contemporary design.

Accomplishments:

• Developed a logo that encapsulates the historical and cultural significance of Heijo Palace, ensuring it resonates with both contemporary viewers and history aficionados.
• Designed a line of apparel that serves as a tangible extension of the Heijo Palace brand, promoting recognition and engagement beyond the screen.
• Executed a comprehensive suite of documentary photographs that captured the essence of the project, providing an immersive visual narrative.

Challenges:

• Conveying the rich history of Heijo Palace within the minimalist constraints of a modern logo.
• Creating apparel that was both aesthetically pleasing and reflective of the documentary’s subject matter.
• Documenting the project through photography in a way that was both authentic to the creative process and appealing to the audience.

Solutions:

• Conducted extensive research into the palace’s heritage to distill its essence into a simple yet evocative logo design.
• Integrated design elements that reflected the documentary's themes into the apparel, balancing historical integrity with modern fashion sensibilities.
• Employed a candid, storytelling approach to photography, focusing on natural lighting and unguarded moments to capture the project's authenticity.